PayAsUGym

PayAsUGym is the UK’s largest flexible fitness network – allowing users to buy daily or monthly passes and access over 2,500 gyms, pools and health clubs on their terms.

Squadron has partnered with PayAsUGym since 2013 initially managing and optimising their airtime-for-equity deal with Channel 4. We’ve continued to provide support as the company successfully pivoted its business model towards monthly memberships. We’ve also broadened PayAsUGym’s marketing mix across OOH and other TV sales houses and reduced cost per acquisition.

 Most recently, PayAsUGym have dominated the London ecosystem with a multi-format OOH and bus campaign.