Swoon

Established in 2012, and backed by Index Ventures (Deliveroo, Dropbox) and Octopus Investments (Zoopla, Secret Escapes), Swoon Editions are on a mission to make homes remarkable through distinctive design, beautiful craft and fair prices.

They launch new designs daily to give their growing community of ‘Insiders’ (email subscribers) a reason to engage and shop. Product launches are communicated through daily and weekly emails, with each design first produced in a very limited quantity of 10-20 pieces. Using real-time sales data, they test demand very quickly and then scale production on only the most popular pieces.

Squadron have planned and bought TV and OOH media for them since 2016