Tom Lucas

Having worked on both sides of the client/ agency divide in management, creative and media roles, Tom has developed an uncommon versatility which equips him well for the challenges facing growth businesses. 

 Tom graduated from Cambridge in 1996 with a degree in Social and Political Science and a full blue for boxing. He spent the first ten years of his career in creative agencies, starting at J. Walter Thompson (‘the University of Advertising’), and learning his trade at both the biggest (AMV. BBDO) and, arguably, the best (St Luke’s). This period also included invaluable stints as a strategy consultant (Marakon Associates) and a copywriter (McCann-Erickson). 

 At 30, Tom moved client-side and specialised in launching and scaling media brands - initially at ITV and latterly at UKTV, where he was CMO for 4 years and won a slew of awards for marketing creativity and effectiveness. 

 In 2011, Tom joined Vodafone as Global Head of Comms Planning and Media, responsible for optimising €700m of annual marketing expenditure across 21 markets. In more recent years he has worked across a host of other broadcasters including the BBC and A+E Networks. 

Tom joined Squadron as a Partner in January 2018.