When Funding Circle decided to augment their extraordinarily successful brand by using TV advertising, they approached Squadron Venture Media with a brief to put them on air.

We worked with their marketing team to develop an advertising brief and ran a pitch for them to find the right creative agency. We then worked alongside them on the creative development process and negotiated airtime with Channel 4 Sales and Sky Media. Finally, we set up a sophisticated econometric attribution system for them to monitor the contribution of TV advertising to their key metrics.

 We started working with FundingCircle when they were a team of 8. In September 2018 the company floated on the London Stock Exchange with a valuation of £1.5 billion.