Wise

Squadron started working with TransferWise after their seed funding in 2012.

Starting with just a £5,000 budget, we worked with one of our partner creative agencies to develop some early poster creative to test in London. The test was successful, and we scaled TransferWise's poster activity by negotiating innovative 'shared risk' deals with poster contractors.

In late 2014, we helped our client produce their first TV spot and negotiated airtime through Channel 4 Sales and Sky Media. We also put in place a cutting-edge econometric model to help attribute new customer acquisition back to TV activity.

Transferwise’s most recent valuation was at $1.6 billion – they now have over 600 employees and operate in 45 markets. Squadron continues to support them, particularly in the U.S and UK.

 
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