Lessons from a Decade of Start-Up Marketing

At Squadron we’ve met several hundred founders, worked with over 100 start-ups, and invested around a quarter of a billion pounds into offline media. We’ve played a small but significant role in building several unicorns and collected a mountain of data about how to drive scaleable growth for early stage businesses.  In the 30 minute presentation below, our partner, Tom Lucas, shares ten insights into effective above-the-line marketing: